Case 01 — Large Sport Gaming & Media platform · India
Before Decision Core
“Riklr Decision Core mapped 6 disconnected product pods and found the same gap in all of them: no shared surface between competitive signal and prototype decisions. $2M+ revenue impact after Featureverse closed that gap.”
$2M+
revenue impact
experiments per quarter
48h
idea to leadership review
When Riklr Decision Core engaged with this platform, the ask was straightforward — help them move faster. The diagnostic found something more precise. Six PM pods, each running independent workstreams, each capturing competitive intelligence in a different tool: screenshots saved to Slack, Notion docs last updated by whoever attended the meeting, spreadsheets owned by individual PMs. None of it connected to the prototype being reviewed by leadership.
The bottleneck was selection, not execution. Leadership was approving experiments based on summaries written before the prototype had changed. By the time a feature entered the engineering queue, the competitive window it was built to capture had already closed. Experiments shipped — but the wrong ones. Revenue was being left on the table not because the team was slow, but because conviction was built on stale inputs.
Featureverse entered as the operating layer between competitive signal and experiment launch. One link per prototype. Comments, version history, and screen states in one place. Leadership stopped receiving summaries — they saw the artifact in real time. Weak bets got killed earlier. Stronger experiments moved faster. Revenue impact reached $2M+ in the following quarter.
We had no shortage of ideas. We had a shortage of conviction. Decision Core showed us exactly where context was dying — in the gap between the prototype and the people who approved it. Featureverse closed that gap. The revenue followed.
VP Product
Sport Gaming & Media platform · India